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Brief: To help raise awareness of a host of issues regarding disabilities and discrimination against disabled people, including - not all disabilities are visible, very few people are born disabled, any one us can become disabled at some point in our life, diabetes is a serious condition, officially recognised disability, etc.
Usage: Nationwide cinema campaign, plus a large DVD output distributed to employers around the country. The film proved so successful that DRC repeated the cinema run, nationwide.
Delivery: The Appointment is a short drama, a film about a man whose life changes dramatically when he is diagnosed with diabetes. Now he has to learn not only to cope with his condition, but to re-examine the very meaning of the word disabled.
Client: Disabilities Rights Commission
written and directed by Sasha C. Damjanovski
produced by: Paul Bedford, Advertising Objectives